The constant influx of new products featuring the latest anti-ageing and skincare trends can cause, even the savviest of shoppers, major head spins. To help you shop for a good face moisturiser (and prevent intoxication by mystical claims and the fancy price tag that goes with) we’ve put together a '4 moisturiser must-have ingredients' checklist:

🌱Emollients to hold moisture and soften skin - think coconut or avocado oils, olive squalane, shea butter.

🌱Antioxidants to help defend against environmental elements like kakadu plum, vitamin E or green tea extract.

🌱Alpha Hydroxy Acids to remove dead skin cells and reveal glowy skin. Look for natural AHAs such as hibiscus extract.

🌱Last one, skin-replenishers to penetrate lower layers and attract and maintain water in the skin.

Naturally (and organically 😉) our active face moisturiser checks these 4 boxes. Shop our These Days Active Face Moisturiser here.